"No Evil Foods’ Sadrah Schadel and Mike Woliansky aren’t just selling plant-based products—they’re hoping to make the world a better place in the process."
At No Evil Foods, we make waves. We also make headlines.
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In this conversation, Sadrah Schadel and Mike Woliansky discuss how they launched No Evil Foods with $5,000 investment from their own savings in 2014, their first experience selling products at a local farmer’s market, how their products differ from other plant meats in the market, their ingredient philosophy, and much more.
Instead of creating unrealistic standards, Sadrah chooses to delegate and ask herself “Am I building a life and business that my family and I will be proud of?” By setting her own goals for her personal life and her burgeoning food empire, she becomes accountable to herself instead of an ideal of productivity.
“Plant-based meat-alternative company No Evil Foods is launching into 250 Walmart locations in Arkansas, Alabama, Georgia, Louisiana,Missouri and South Carolina.”
“The chicken is really unlike anything else on the market right now... The texture and the taste were on point. This vegan meat is definitely a blank slate—it’s very lightly spiced out of the box so you can do whatever you want with it.”
“Meet the new generation of vegan butchers, who have discovered some genius hacks to trick you, your brain and your taste buds into eating more plants and consuming less meat. These meatless meat markets are selling products that look and taste just like the real thing, and people increasingly are tasting them and asking for more.”
“As they say, well behaved women rarely make history. Here’s to raising hell and making waves.”
“By using such real, time-tested methods as hand-crafting and hickory smoking, No Evil brings authentic character to its products.”
Ninety-one percent of Americans live within 10 miles of a Walmart and the success of our mission is largely based on our ability to provide compromise-free alternatives to everyone.
This partnership will help bring more plant-based protein options to the masses, something that is ultimately great for the entire world not only in terms of nutrition but for animal welfare and the environment as well. By providing plant-based meat alternatives in a mega-retailer like Walmart, No Evil Foods is helping bridge the gaps in our broken food system.
We wanted to do something. We really wanted to build something that was important to us, has value, aligned with our mission, and gave back not only to our close community but our greater community as well.
The experience of meat also has a heck of a lot to do with smell, so in addition to playing around with different ratios of ingredients to emulate a variety of textures and mouthfeels, No Evil Foods focuses on replicating the scent of animal meats.