Protein for all. In plants we trust!
We make meat from plants. Period. It all started in 2014 when two badass plant masters — Sadrah Schadel & Mike Woliansky — joined forces to bring you the best & most sustainable proteins on the planet. Hungry mouths of the masses yearning for something more…. GET READY!
We loudly proclaim ‘DO NO EVIL’ as our battle cry in the food revolution. Every bite supports our cause to use food as a FORCE FOR GOOD. Small batch, sustainable, simple & kind. The passion of a home cook meets the spirit of revolution. Protein for all!
Co-Founder // Head of Brand & Innovation // Social Media Matador
As a lifelong vegetarian, Sadrah has some serious veg cred. Fueled by the fury of one too many veggie burgers with all the personality of cardboard, and many an evening dining on a conglomeration of side-dishes passed off as an ‘entree’ on restaurant menus, she decided to make it her mission to create plant-based proteins that can stand should-to-shoulder with meat without even flinching. Sadrah commands the test kitchen, makes the magic, shares the vision & is the voice of NEF.
Co-Founder // Master of Operations at the Plant Meat plant // Greaser of Gears
To tell Mike he can’t do something is one sure way to make sure he does it. His plant-based journey began as a simple experiment – the result of which became not only a passion but an opportunity to promote positive change. Not one to be led by the masses, his unique insight strikes a chord every time. Motivated by challenge, Mike is the wizard behind the curtain; he sketches the big picture, keeps the peace, engineers the details and has a really good scream.